INDUSTRY:
IMPACT VC
PLACE:
GERMANY
SERVICE:
BRAND IDENTITY
Award-Winning Impact Investor and Venture Builder
Unifying Mission into System for SKV Invest
I designed and executed the CI to establish 'Managing Partner' expertise over passive investment. The logo and palette were engineered for trust, visually uniting three distinct forces (Susanne Hahn, Kai Seibert, Volker Gesmann) under a powerful, common impact mission. This strategic foundation actively supports the firm’s investment lifecycle and portfolio cohesion.
01.
Foundational Authority: Differentiation through Purpose
My challenge was to establish immediate market credibility for a new, sustainability-focused impact investor and venture builder. By avoiding generic finance aesthetics and architecting a purpose-driven visual system, this foundational work was instrumental in the firm’s 'Award-Winning' distinction shortly after launch.
02.
Logo Engineering: The Mechanism of Unified Growth
I engineered the mark to visually cement the partnership of the founders, immediately instilling trust. The unified, sharp, upward trajectory acts as a non-verbal contract for measurable impact and strong, ethical growth.
03.
Color as Strategy: Embedding the Sustainability Thesis
I consciously established the Deep Moss (#678C4D) as the primary signal. This choice anchors the brand in maturity and corporate responsibility, ensuring the CI immediately communicates trust and its commitment to Cleantech and Sustainable Industry.
04.
Voice Direction: Defining the Managing Partner
The communication style was architected to be Proactive and Collaborative, establishing the firm as an experienced partner, not just a passive fund. This authority is reinforced by Capitana (Primary) and Jost (Alternative) typography, creating the precision and credibility needed to attract potential founders.
05.
Design Operations: Scaling Cohesion Across the Portfolio
As the sole creator, I built a robust and flexible brand system. This operational foundation accelerated the launch of new portfolio companies and ensured consistent brand quality across all deep-tech ventures.
06.
Validated Impact and Accountability
The intentional and differentiated CI I created was instrumental in securing immediate external validation and trust, directly contributing to the firm's 'Award-Winning' distinction shortly after its founding.
testimonial.
Nayana unified our founders' distinct visions into one singular mission. By owning the entire process from strategy to execution, she created a cohesive identity and core asset that provides the market differentiation and credibility we need to attract potential founders in the sustainability space.
Susanne Hanh
Managing Partner
SKV Invest GmbH
